Work
Below you'll find a tiny assortment of my work.
For further information, kindly contact me.
Peet Ruut
Name & copy for an organic
restaurant in the old town of Tallinn.
Aeg on püha
Copy + creative direction for Viru Keskus’ Christmas campaign. Message: Time is sacred. Use it wisely.
Agency: Optimist Creative.
Gritsy
Naming + positioning for Gritsy, a gamified sport networking community.
Agency: Optimist Creative.
SRC web redesign
Creative direction + copy for SRC's fresh web.
SRC is a marine&offshore refit and engineering company.
Agency: Optimist Creative.
Gustav
Creative direction for Gustav's fresh packaging. Kuldmuna silver.
Agency: Optimist Creative.
Soojusega ehitud hetked
Copy for Kalev's Christmas campaign.
Message: Moments adorned with warmth.
Agency: Optimist Creative.
Meat History
Treatment of a TV clip for Iconoclast.
Murrame harjumusi,
mitte puid
Campaign copy for Telia to convince people to cancel their paper bills and subscribe to e-bills. Kuldmuna gold.
Message: Let’s break habits, not trees. Agency: Optimist Creative.
Ela natuke.
Riku reegleid.
Copy for Viru Keskus’ Toidutänav. Launch campaign for the new
food hall containing 15 restaurants. Message: Live a little. Break the rules.
Agency: Optimist Creative.
Piirituse piiridest
An article in Müürileht on alcohol culture & consumption in Estonia.
